S4/Ep3 Closing Career Chapters, Finding Client Alignment & Reinventing Your Creative Expression with Alex Lawrence McCarthy
Flip open the dictionary to multi-hyphenate creative and you’ll find Alex Lawrence McCarthy — brand stylist, art director, creative strategist, content producer, copywriter, designer, and lover all things aesthetically-pleasing. After nearly six years of freelancing with her studio Digital Brand Stylist, Alex made the bold and exciting decision to close her business and step into a full-time role with one of her longtime clients, Fewer Finer, a fine jewelry brand based in Brooklyn, NY.
In this honest and heartening conversation, Alex and I dive into what it looks like to navigate change with curiosity and self-trust. From finding alignment with your clients, to letting go of labels, to rediscovering your creative voice—it’s an episode filled with gentle reminders that you're allowed to evolve, pivot, and grow in unexpected ways.
We also explore the behind-the-scenes of freelance life—pricing, client red flags, the art of self-advocacy—and why creative inspiration often strikes when you stop forcing it. If you’re someone who’s multi-passionate, navigating a transition, or simply craving a little clarity and reassurance on your path, this one’s for you 💭🌿
Topics Covered
• Navigating corporate → freelance → corporate (again)
• Why it’s okay to close a chapter—even a really good one
• Navigating identity shifts and redefining “success” on your own terms
• The power of aligned clients & working with brands that reflect your values
• Pricing your services with clarity & confidence
• How to stay creatively inspired (especially when you’re in a rut)
• Building a brand that holds space for all your passions
Journal Prompts for Reflection
• What part of your identity are you currently outgrowing—or stepping into more fully?
• How aligned do your current clients, collaborators, or projects feel?
• What would your dream creative life look like if it didn't need to fit into a box?
• Are you making space for inspiration to find you—or are you trying to force it?
• Where can you give yourself permission to start again?
Connect with Alex:
@styledxalexm • @fewerfiner
