BUILD A BRAND THAT FEELS LIKE HOME
the HomeComing Workshop
A 12-week personal brand mentorship experience for heart-led creatives and ambitious founders ready to stop blending in and start showing up — with story, strategy, and soul
Introduction
Let’s be real: building a brand that actually feels like you is harder than it should be.
In a world where everyone seems to be building something, the pressure to keep up can feel overwhelming. Even though every scroll may show another new business venture or creative project coming to life, you know that behind the scenes, so many brands still feel off. Disconnected. Misaligned. Surface-level.
Why? Because too often, brand-building skips the most important step: coming home to yourself first.
We’re done with the quick-turn templates, copy-paste strategies, and visuals that might “work” but don’t feel true. The HomeComings Workshop is a 12-week brand mentorship journey rooted in self-discovery, creative clarity, and honest connection — designed to help you build a personal brand that feels like an extension of you, like home. One that’s not only beautiful and strategic, but deeply resonant — with your audience and with yourself.
WE’ve been there
Tell me if you can relate, friend
• You’re lit up by your work, but when it comes to explaining it? You trip over your words or get stuck trying to share your story, services or products “right.”
• You’ve got ideas, energy, and vision but your brand looks and sounds like everyone else’s no matter how hard you try to stand out
• You’re showing up consistently online and have tested all the social + marketing strategies, but not attracting the kind of clients or collaborators you truly want
• You feel like your visuals (logos, colors, content) are “fine” but they don’t fully reflect your personality, purpose, or creative spark
• You keep looking outside yourself (at templates, trends, Pinterest, or what others are doing) hoping it’ll unlock the clarity and differentiation you crave
we see you (and we’re here to help)
It’s not that you’re doing it wrong. It’s that you’ve been trying to build from the outside in, instead of the inside out.
Like building a house requires with a proper blueprint, a brand has a unique and special framework too (and ooo, is it a beautiful one).
our unique homecoming process
Where The Blueprint Begins With You
Branding should be more than just visuals, it should be an extension of who you are. The HomeComings Workshop offers you a powerful framework for going inward first — into your values, your vision, your story — so you can create a brand that’s outwardly expressed with clarity and confidence and feels like home.
Within 12 weeks, you’ll be guided through a step-by-step process that excavates your inner clarity before building anything outwardly. First we go deep. Then we design. By then end, you’ll walk away with a brand you can truly stand on — one that reflects your depth, connects with your audience, and honors your definition of success.
Because the most magnetic brands don’t follow trends. They rest anchored in truth.
This workshop is not only an aid for brand development, but also a vessel for self growth and personal re-awakening! I’m so grateful for Ewelina and this experience, it was truly amazing. Sam / Architect, Artist
This workshop is not only an aid for brand development, but also a vessel for self growth and personal re-awakening! I’m so grateful for Ewelina and this experience, it was truly amazing. Sam / Architect, Artist
Who This workshop is for
The HomeComings Workshop was made for the creative soul who’s ready to build something true. Whether you're just getting started or ready to finally brand (or rebrand) with intention, this journey is designed to meet you right where you are. You’ll feel right at home here if you’re:
The Multi-Passionate Unicorn
You’ve got a million ideas, interests, and offerings — and you’ve been told to “just pick one.” But you want a brand that can hold all of you. Something that reflects your depth, range, and creative spirit without boxing you in.
The Ambitious (But Anxious) Self Starter
You know you’re meant for something more. You’ve taken the leap (or are about to), but fear and uncertainty creep in when it comes to articulating who you are, what you do, and why it matters. You’re craving clarity, direction, and a real sense of identity in your business.
The-Tired-Of-Canva-
Bandaids Creative
You’ve hacked your way through DIY branding, template fatigue, and half-baked visual efforts — but it all still feels like a mismatch. You’re ready to stop piecing it together and start building something cohesive, thoughtful, and aligned.
The Fatigued Jack-Of-All-Trades Master-Of-None
You’ve worn all the hats, said yes to everything, and now your brand feels scattered. You’re ready to stop blending in and start building from the core — with structure, story, and a brand you can grow into (not out of).
Imagine if next season you could:
Bring your deep-rooted business desires to life
Have ultimate clarity around your purpose and reason for being
Wake up excited to share your unique message with the world
Feel lit up and giddy about the look, feel and visuals of your business
Exude confidence with articulating your vision and expressing what you offer
Have pride in your self, your story, and your unique gifts in this world
Feel connected with your audience and the people you are serving
What If We TOld You
By the end of The HomeComings Workshop, you won’t just have a personal brand — you’ll feel it in every core of your being. You’ll walk away with:
Clarity in Your Voice & Vision
Know what you stand for, how to talk about it, and how to lead with confidence — no more second-guessing.
A Brand That Feels Like You
No more mimicking what you’ve seen. Instead, you’ll create something wholly original and aligned with your story, values, and energy.
Language That Lands
Words that articulate your message clearly and connect with the people you're meant to serve in your unique voice.
Momentum You Can Build On
Whether you’re launching something new or refining what’s already here, you’ll leave with direction to move forward with momentum.
Module overview
Your Blueprint for crafting a personal brand that finally embodies all that you are.
The 12-week HomeComing journey blends intentional personal inquiry and comprehensive brand & business strategy to connect you with Self first and then craft a brand that reflects all that you are and all that you do.
Your Identity: A Preliminary Personal Life Audit
An intimate and personal unearthing of you. In this (pre) foundational module, we will be breaking ground and focusing on Identity work, taking an audit of our (past) timelines, our (present) realities, and our (future) desired state to prepare us for the deeper self inquiry to come.
Your Being: Connecting With Your Values, Stories, Gifts & Outlets
A resilient foundation is comprised of strong layers. In this module, we will be constructing our base structure by garnering awareness on our Being. We will connect with our values, our gifts, our unique stories, and our outlets for expression, all of which will begin to inform our deeper purpose and reason for being in the world
Your People: UnderstandingYour Consumers & Competitors
Once the foundation is set, the framing that will support our home can be erected. Here we focus our attention away from Self and towards our People. This module will bring powerful awareness to our consumers and clients (our “Guests”) as well as our competitors in the industry (our “Neighbors”).
Your Purpose: Anchoring Into Your Being Blueprint & Purpose Statement
The home finishes bridge the gap between the intangible framing and tangible interior decor. Our purpose statement embodies these finishes. In this module we will anchor into our reason for being in the world, solidifying our purpose by consolidating all of our Self & Guest/Neighbor findings to date.
Your Visuals: Crafting Your Brand Kit & Creative Direction
It is time to furnish and outfit your brand home with your unique style. In this module, we will apply all of our blueprint findings to craft a simple yet deeply compelling and unique brand kit. We will hone in on creative direction, a simple wordmark (or logo), your type kit and core colors.
Your Marketing: Sharing Your Brand With Consistency & Clarity
Your brand home is ready for move-in. This module will get us prepared to share our dwellings with the public. We will cover best practices for ensuring brand consistency and fundamental marketing strategies that are in alignment with your purpose. Lastly (and best of all) — a communal celebration and acknowledgement of your building journey to date.
Even More deets
When you join The HomeComing Workshop, you’re committing to much more than just another educational program.
The 12-week HomeComing journey blends intentional personal inquiry and comprehensive brand & business strategy to connect you with Self first and then craft a brand that reflects all that you are and all that you do.
6 Bi-Weekly Live Calls
Every other Tuesday at 12pm EST we’ll come together as a group for our 90-minute Zoom call. All calls will be recorded for those who can’t attend.
Pre-Recorded Trainings
Comprehensive pre-recorded videos will be shared in between each live call, sharing deeper insights and context into each module.
2 Personalized 1:1 Calls
Ewelina will connect with each student 1:1 for 2 private calls, offering deeper reflections and more customized support during the workshop.
Weekly HomeWork
Weekly prompts will be released and included in a comprehensive WorkBook that will help students garner more value and clarity as the workshop unfolds.
WhatsApp Commnunity
Students will be added to a community WhatsApp group for daily check-ins, accountability, questions and support from Ewelina.
Shared Google Drive Folder
All calls, presentations, templates and resources will be added to a shared Google Drive folder. Students will have lifelong access to all course material.
WHY IT WORKS
Traditional branding advice tells you to start with your offer, your audience, or your niche. We flip the script and start with you.
The HomeComings Process is part self-excavation, brand strategy, part creative visioning. It’s a 12-week guided experience that helps you unearth what truly matters — your story, your voice, your values — and then leverage all of those incredible findings to shape a beautiful and intentional brand. This isn’t a one-size-fits-all formula for success. It’s an intentionally crafted framework that meets you exactly where you’re at and aligns your inner clarity with your outward presence.
Because when your brand feels like home to you, others will feel it too.
Kind Words
Hear From Our Past HomeBodies
This workshop is not only an aid for brand development, but also a vessel for self growth and personal re-awakening!
The transformation during & after the workshop has not only expanded my mindset and dreams of what I could do within my personal brand, but has lit a fire within me to go deeper in self-reflection to discover more about who I am, who I want to be & what I want my brand to represent.
Sam / Architect & Artist
I am so grateful I invested in myself & Ewelina for guiding me into bringing all my passions into one cohesive brand.
I can tell how passionate Ewelina is about crafting beautiful brands, & I love how she simplified the project into bite sized modules that allowed me to thoughtfully create my brand. I feel much more confident in how I want to present & market my business & can’t wait to apply everything I've learned!
Perla / Marketing Strategist
This workshop should be taken by any entrepreneur or individual looking to identify who they are
…what their brand is, and how they can impact others to build a business that fulfills a life of meaning and true self expression. This workshop has helped me be more strategic and identify the real "what" and "who" in my own business and personal brand.
Joe / Bitcoiner, Wim Hoff Instructor, Mushroom Farmer
Ewelina’s expertise helped me finally nail down a foundation to my brand that feels authentic to me & my purpose.
She has the most beautiful perspective when it comes to business and brand strategy and makes complicated concepts simple and easy to understand. Her empathy and ability to understand / find blind spots in my business it truly unmatched. Thank you Ewelina!
Hailey / Designer & Strategist
Hear From Our Past HomeBodies
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This workshop is not only an aid for brand development, but also a vessel for self growth and personal re-awakening!
The transformation during & after the workshop has not only expanded my mindset and dreams of what I could do within my personal brand, but has lit a fire within me to go deeper in self-reflection to discover more about who I am, who I want to be & what I want my brand to represent.
Sam / Architect & Artist -
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I am so grateful I invested in myself & Ewelina for guiding me into bringing all my passions into one cohesive brand.
I can tell how passionate Ewelina is about crafting beautiful brands, & I love how she simplified the project into bite sized modules that allowed me to thoughtfully create my brand. I feel much more confident in how I want to present & market my business & can’t wait to apply everything I've learned!
Perla / Marketing Strategist -
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Ewelina’s expertise helped me finally nail down a foundation to my brand that feels authentic to me & my purpose.
She has the most beautiful perspective when it comes to business and brand strategy and makes complicated concepts simple and easy to understand. Her empathy and ability to understand / find blind spots in my business it truly unmatched. Thank you Ewelina!
Hailey / Designer & Strategist -
![]()
This workshop should be taken by any entrepreneur or individual looking to identify who they are
…what their brand is, and how they can impact others to build a business that fulfills a life of meaning and true self expression. This workshop has helped me be more strategic and identify the real "what" and "who" in my own business and personal brand.
Joe / Bitcoiner, Wim Hoff Instructor, Mushroom Farmer
What Most personal brands Get Wrong
You struggle to articulate your story and vision.
Your brand feels disconnected from your values.
You blend in instead of standing out.
Attracting the right clients feels like a constant challenge.
Your business lacks the strong foundation it needs to grow.
You compromise your authenticity to fit in with trends.
You feel stuck in a brand that no longer reflects you.
Most entrepreneurs struggle to create a brand that truly reflects who they are.
The Beauty Of A Blueprint
Building a brand is like building a home. You can’t furnish your home until the framing is done. Or the foundation is laid.
Why is this a problem? Taking messy or unaligned actions with your business can only serve you for so long, before you inevitably start running into problems.
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Meet Your Brand Architect
Hi friends, I’m Ewelina 👋
The HomeComing Workshop was inspired from my intimate branding strategy process I’ve fine-tuned over the last 4 years with my dear clients, witnessing the most impactful results and incredible transformations that happen when we first go inward to understand all that we are. The outcomes always lead to more business growth and visibility, but more importantly, a deeper confidence, clarity and connection to purpose and an unwavering knowing of Self that is perpetually transcendent.
I’m so very excited to be sharing my HomeComing Blueprint in this intentional workshop with more humans seeking that connection and Self knowing today. If you’re called to co-create on this special journey together, I would so love to have you.
BURNING CURIOSITIES
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This workshop is for emerging entrepreneurs, creative freelancers, and purpose-driven founders who are ready to build a brand that actually feels like them. Whether you’re just starting out, pivoting your business, or refining your message — if you want a brand rooted in real connection, clarity, and personal truth, this is for you.
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So glad you asked. Most brand workshops hand you a formula. The HomeComings Workshop hands you a mirror. We don’t just cover surface-level strategy — we go deep. This is personal brand-building as self-discovery, so you can finally show up with visuals and messaging that reflect who you are, not who the industry says you should be.
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By the end of our 12 weeks together, you’ll have:
✔ A clear, story-driven brand foundation rooted in our 12-week inquiry process
✔ An archive of DEEP personal and professional insights that will guide your brand growth journey from our process
✔ Personal brand language and positioning you’ll actually want to say out loud
✔ Creative direction to guide your visuals with a brand kit of assets we co-create together (logo, colors, typography and image direction)
✔ A brand that feels like home — and stands out because it’s real -
Not quite. While The HomeComings Workshop is deeply introspective, it’s not about vague mindset work or empty motivation. It’s a guided, strategic process designed to help you translate your personal story, values, and strengths into a clear and authentic brand. You’ll walk away with tangible tools, creative direction, and a fully grounded personal brand — not just good vibes and journal prompts (though we love those too!)
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Nope! While many of our participants are entrepreneurs, this workshop is for anyone looking to build a personal brand — whether you're launching something new, pivoting your career, freelancing, or simply craving clarity around how you show up in the world. If you have a message, a mission, or a meaningful story to share — you're welcome here.
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Not at all. You don’t need to have any design experience. We’ll guide you through creative direction, show you how to build visual cohesion, and give you the tools to express your brand clearly — whether you DIY it or eventually hire a designer or choose to work with us to bring it to life.
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This workshop is designed to help you develop the strategy, story, and creative foundation behind your brand (with us as your personal brand mentors ofc). While we won’t physically be designing any logos or brand assets, we will be overseeing every step of your process and offering highly-tactical feedback for ensuring your brand looks and feels completely cohesive. If you desire any custom-made visuals after the workshop is complete, we will be offering exclusive, reduced rate prices for HomeComing alumni!
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Just 2-3 hours of weekly designated call and HomeWork time, solid internet connection, and a willingness to show up eagerly and honestly. All workshop materials, prompts, and exercises will be provided — and we’ll walk through everything together, week by week.
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Because of the digital and live nature of this workshop, all sales are final. That said, we are committed to your experience and here to support you if something comes up along the way. Just be sure to communicate and reach out — you won’t be left hanging.
Your Actualized Personal Brand Awaits
Our next Cohort begins Tuesday, April 1st!
The most resilient personal brand comes from getting personal. That’s why we intentionally keep each cohort small with only 8 participants to ensure each individual is seen, heard and supported *almost* as intimately as a 1:1 coaching container.
If The HomeComing Workshop calls you in this season of life, please book a Connection Call with Ewelina or join the waitlist to be considered for our container.
What Will This Require of me?
A Sense of Curiosity
Your guiding light. A genuine openness to learn, to dig deep, to constantly question and to excavate the parts of you and your business ambitions that you might not have done before.
Constant Vulnerability
Are you willing to be honest and open with yourself? If so, this process will be a beautiful journey to come to understand so much you didn’t even know was possible.
Unwavering Conviction
There’s no room for wishy-washy energy here. This workshop requires an all-in commitment and all-emboldened dedication to bringing your deepest ambitions to life.
This workshop should be taken by any entrepreneur or individual looking to identify who they are what their brand is, and how they can impact others to build a business that fulfills a life of meaning and true self expression. Joe / Bitcoiner, Wim Hoff Instructor, Mushroom Farmer
This workshop should be taken by any entrepreneur or individual looking to identify who they are what their brand is, and how they can impact others to build a business that fulfills a life of meaning and true self expression. Joe / Bitcoiner, Wim Hoff Instructor, Mushroom Farmer
Your Permission Slip
Not that you need anyone to give you permission, but consider this a gentle reminder that you are inherently worthy and capable of embracing all that you are (whether you choose to pursue your personal branding journey or not)!
Are you ready to craft your best personal brand yet?
Our next cohort officially kicks off Tuesday, April 1st 2025. Book a Connection Call with Ewelina today and let’s talk your biggest, boldest and most exciting personal brand ambitions.