A full-service interior design studio celebrating simple, intentional lifestyles by multi-passionate creative, Susana Goss.
Shed Collaborative
Scope
Brand Strategy, Brand Identity, Creative Direction, Custom Stationery, Web Design & Development
Collaborations
Photography by Contone Media, Videography by Jenn Hall Sweatte, Web Development by Elena Design Studio
Susana’s Story
Founded by multi-hyphenated creative Susana Goss, Shed Collaborative was envisioned as a full-service architecture and interior design studio rooted in simple, intentional living. Inspired by the idea of “shedding” what no longer serves you, we uncovered a brand positioning where simplicity creates space for more meaning, and design choices are driven by the lived experiences and stories of the people who inhabit their homes. studio domka also supported the brand through creative direction for photography, videography, social media, website design and development, and the creation of custom, hand-made welcome packets for Susana’s clients.
Moodboard
The visual direction was inspired by Susana’s layered minimalist aesthetic—a thoughtful balance of carefully chosen elements that come together to create a tactile, lived-in experience. Texture, crafted details, and subtle imperfections played a central role, paired with typographic inspiration drawn from handwritten scripts and printed ephemera. The result is a visual language rooted in meaningful simplicity, where every element feels essential and nothing is superfluous.
PROCESS
A collaborative process rooted in simplicity and deep intentionality, shedding all that no longer serves.
The logo design process was rooted in the idea of shedding — releasing what is superfluous so only what truly matters remains. Together, we explored simple all-caps wordmark directions and experimented with expression through opacity, stippling, and negative space. The final direction leaned organic and hand-drawn, integrating both Susana and Ewelina’s scripted interpretations of “shed.” Thoughtful details, like the elongated trailing “d” terminal, added a sense of movement and intention, resulting in a truly custom wordmark that embodies the heart of the Shed Collaborative brand.
Final Designs
Brand video by Jenn Hall Sweatte
The HomeComings Podcast
“The world is not a fixed thing that we’re consuming — we are the creators of that world and every little bit counts. Even if it’s through just one person, one moment, one client, like helping someone see their home in a new light.”
A Portugal native turned immigrant, designer, teacher, mother, and business owner, Susana Goss embodies what it means to be truly multi-passionate. Her journey invites us to shed labels and give ourselves permission to be all of the things. In this heartfelt conversation, Susana and Ewelina explore the origins of Shed Collaborative, navigating the many “boxes” of life and career, how motherhood reshaped her perspective, and what it looks like to move through the world with openness, curiosity, and grace.
Next Project
Living Stone