Living Stone Building Company
A Raleigh-area design and build company offering intentional home solutions for more connected living by founder, Amy Holderby
Scope
Brand Strategy, Brand Identity, Photography Direction, Web Design & Development
Collaborations
Photography by Jenn Hall Sweatte, Web Development by Elena Design Studio
Amy’s Story
A Raleigh native and contractor, Amy Holderby founded Living Stone Building Company 17 years ago with a vision to transform the home-building experience into one rooted in more intention, connection, and ease. Through a comprehensive brand strategy process, we clarified the heart of Living Stone’s mission: to cultivate more connected living. This foundation guided the creation of a refreshed brand identity and a new website experience, one that feels grounding traditional (yet relevant), and deeply reflective of the familial values that define the Living Stone name.
See the website experience at livingstonebuildingcompany.com
Moodboard
Creative direction for Living Stone was inspired by tactile visuals that embody the essence of feeling at home: comfort found in soft textures, warm materials like wood and stone, and details that honor the intentional curation of homemaking. Antiquated foundations and biblical tels informed the Living Stone story, one rooted in strong familial values and a commitment to rigor and craftsmanship. Typography reflects the coming together of traditional, all-caps workmanship fonts with organic, handwritten scripts and signatures.
PROCESS
An intentional process inspired by antiquity, context of place and familial values, rooted in connective meanings of home.
The Living Stone rebrand was guided by a desire for simplicity, care, and tradition, with design explorations focused on serif typography pairings that balanced professionalism and approachability. The intention was to create a brand that mirrors how Living Stone builds homes: intentional, welcoming, and deeply collaborative. Thoughtful details, such as incorporating Amy’s handwritten signature, customizing select letterforms, and experimenting with distressed stamp elements, added depth and character, resulting in a visual identity that feels timeless, familiar, and warmly relevant.
Final Designs
The HomeComings Podcast
“When you build or renovate from a place of authenticity, you don’t feel the need to change it every few years. It just fits you.”
What does it mean to live with intention? Amy Holderby joins Ewelina for a heartfelt conversation on purpose-led design, authentic living, and creating spaces & businesses that reflect who we truly are.
With over 18 years in the design and construction industry, Amy brings an empathetic, refreshing perspective to a traditionally male-dominated field. From reconnecting with her business through her rebrand to building a family-run company rooted in care, communication, and trust, she reminds us that intention has the power to change everything.
Next Project
Hoss House