Ratio NYC
Intentional facial treatments rooted in nature’s golden ratio by two best friend founders in a New York City referral-only setting.
Scope
Brand Strategy, Brand Identity, Illustration, Social Media Strategy, Content Creation
overview
Lisa & Kaylyn’s Story
Founders Kaylyn Plum Liebel and Lisa Graham started their business Ratio with a mission to break the stigma around injectables, offering empowering education and highly personalized experiences in an intimate, referral-only setting. Their ultimate driver: helping their clientele preserve their inherent beauty and celebrate the truest, most harmonious version of YOU. Inspired by the Golden Ratio and Fibonacci Sequence, strategy and creative direction were driven by compelling themes exploring beauty, symmetry, arithmetic, gestalt psychology and more. The final brand identity embodied a lovely (and literal) harmony of simplicity, geometry and intention, setting the foundation for a reimagined look & feel for Ratio that then fueled a fresh social media presence for the brand.
Discover more at ratio.nyc
Moodboard
Interact: Click and drag the images in the moodboard.
PROCESS
A process of beautiful brand marks rooted in symmetry, harmony and beauty, of course
Ubiquitous as it may be, the Fibonacci Sequence took an exciting and novel approach during the brand mark design process with Ratio. With a powerful purpose and clear company values driving the design explorations, the options were many for considering. Between circles, squares, spirals, and the like, each brand mark contender considered minimalism, geometry and aesthetics in a variety of ways to embody Lisa and Kaylyn’s unique approach to facial treatments.
Final Designs
The HomeComings Podcast
“Giving people the confidence to feel like themselves — that’s what makes us get up in the morning everyday to do what we do”.
What happens when two college best friends come together to start a concierge beauty business on a mission to break the stigma around injectables? A radically successful story rooted in a powerful mission, a deeply intentional and organically-grown community, and a 100% client retention rate (yes 100%!)
Tune into this heartfelt interview where Lisa and Kaylyn, the co-founders of Ratio, vulnerably share the details behind starting their company, navigating the dynamics of friendship while running a business (most recently: from different countries!), and giving yourself grace while in the process of slow and steady growth.
Next Project
Jaymie Gerena