Jaymie Gerena
Transformational coaching and business strategy aligning individuals to their truest potential by powerhouse Jaymie Gerena.
Scope
Brand Strategy, Brand Identity
JAYMIE’S STORY
Jaymie first came into our world as our coach, supporting the early growth of studio domka. When she later inquired about her own rebrand, the collaboration felt deeply full-circle and naturally aligned. Together, we created a brand identity that reflects the way Jaymie holds space: grounded, intuitive, and quietly powerful. The final system balances softness and edge through a refined serif wordmark, custom script details, and a sacred geometry–inspired icon that honors the heart of Jaymie’s transformational coaching work.
Work with Jaymie or learn more at jaymiegerena.com
Moodboard
Jaymie’s moodboard was inspired by a balance of sacred geometry, femininity, and connection. Fine lines, delicate details, and spiritual symbolism were paired with imagery that reflects togetherness, support, and family, capturing Jaymie’s core value as a mother of three who leads both her clients and children with the same grounded presence. A refined palette of earthy browns, deep blacks, and muted pinks brought warmth and softness while maintaining an elevated, intentional feel.
PROCESS
A visual identity connecting sacred geometry, feminine power, and individual transformation
When themes like sacred geometry, femininity, and transformation surfaced in Jaymie’s brand strategy, the visual direction that emerged felt instinctive and fluid. The brand mark explorations became a natural expression of these ideas, coming together as a collection of balanced, symmetrical icons that embody both structure and softness. We also explored a range of all-caps wordmarks, each paired with a custom script letter detail — an intentional element designed to make a subtle statement with softer, more feminine touch.
Final Designs
The HomeComings Podcast
“Watching people find hope has been the most beautiful encounter for me because it makes everything I’ve experienced in my life make sense. There’s a level of strength that you have to have to come out on the other side with joy.”
At 21, as a single mom with just $48 to her name, Jaymie reached a breaking point that became the catalyst for her transformation. A simple search for “how to be happy” led her into the world of personal development and ultimately back to herself and her purpose. In this episode, Jaymie joins Ewelina to share her journey, explore the power of the unconscious mind, and reflect on how serving others became the foundation of her own healing and growth.
Next Project
Shed Collaborative