Nature & Nurture
An integrative postpartum practice offering intuitive care, nutritious meals and intentional herbal products by doula Clare Parks.
Scope
Brand Strategy, Brand Identity, Packaging Design, Photography, Social Media Strategy, Content Creation
CLARE’S STORY
Clare came to Studio Domka to refresh Nature & Nurture with a brand identity that reflected the heart of her work: intuitive care, nourishing food, and gentle support through the postpartum transition. Together, we created a visual language that feels warm, playful, and deeply grounding, designed to meet new and expecting parents with softness, trust, and reassurance.
The identity was brought to life through a custom-rendered wordmark, organic illustrations, and a bright, welcoming color palette. The brand refresh also extended into reimagined packaging for Clare’s handcrafted herbal products, along with updated photography, social media strategy, and content creation.
Discover more at natureandnurture.love
Moodboard
The Nature & Nurture moodboard was inspired by warmth, care, and organic simplicity. Imagery drew from soft muslin textures, nourishing food, and hand-drawn elements, paired with photography that evokes mindfulness and intention. Hands were a central visual motif, symbolizing the care, attention, and gentle support Clare brings to every client she serves.
PROCESS
A creative process guided by the meeting point of natural healing and heartfelt human support
At the intersection of nature and nurture lives a space of care, support, and collective uplift. Clare’s mission embraces a both-and approach, blending the wisdom of Earth’s natural remedies with intentional recovery and compassionate care. Hand and leaf iconography were explored to symbolize this duality, with their overlap representing the intrinsic connection between natural healing and the power of community. Alongside this, we tested a range of typographic styles to find the perfect balance between approachable, friendly, and hand-crafted.
Final Designs
The HomeComings Podcast
“It’s not necessarily about finding our purpose, but to engage purpose in every moment. I think that is so special and resonant with me because I have had so many things that I fall in love with and get so interested in and want to pursue.”
Life has taken Clare down many meaningful paths, each one shaping the heart of her work today. As a birth and postpartum doula, childbirth educator, community herbalist, midwife assistant, mother, and business owner, Clare brings a rare depth of experience into Nature & Nurture.
In this episode, Clare joins Ewelina to share how these roles have woven together to guide her purpose. She opens up about motherhood, how it reshaped her priorities, influenced her leadership, and continues to inform the way she balances parenting with entrepreneurship and service.
Next Project
Ratio