Nature & Nurture
An integrative postpartum practice offering intuitive care, nutritious meals and intentional herbal products by doula Clare Parks.
Scope
Brand Strategy, Brand Identity, Packaging Design, Photography, Social Media Strategy, Content Creation
overview
Clare’s Story
Intuitive care, nutritious meals, and intentional herbal products to support you during the delicate transition of postpartum — this is the heart-centered focus for Clare's purpose-driven company, Nature & Nurture. Clare came to studio domka for a brand refresh, in need of a new visual identity for Nature & Nurture. Through a comprehensive brand strategy process, studio domka laid a resilient positioning foundation that informed the fun, warm, and organic visual direction that followed. With a customized, handdrawn wordmark and playful illustrations to compliment, the new Nature + Nurture emerged bright and welcoming for new, expecting parents anticipating their postpartum journeys. Packaging was also reimagined for Clare's handcrafted herbal products as well as new photography assets, social media strategy and content creation.
Discover more at natureandnurture.love
Moodboard
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PROCESS
At the intersection of nature and nurture lies communal care, loving support and collective uplift during a season of incredible change.
Taking a both / and approach for her company, Clare’s mission couples the power of our Earth’s natural remedies with the impact of intentional recovery and care for ultimate support during the delicate seasons of pregnancy, birth and postpartum. With a warm, organic and playful approach, the design process was rooted in beautiful explorations of hand and leaf iconography to symbolize Nature & Nurture’s dual-focused purpose. The overlap of the two symbols represents the trust, empowerment and community fostered when both modalities come together in loving intention for the new parent.
Final Designs
The HomeComings Podcast
“It’s not necessarily about finding our purpose, but to engage purpose in every moment. I think that is so special and resonant with me because I have had so many things that I fall in love with and get so interested in and want to pursue.”
Life can bring us down so many different paths. For Clare Parks, life has brought her down many. As a birth and postpartum doula, childbirth educator, community herbalist, midwife assistant, toddler mom AND business owner, Clare brings a true breadth of backgrounds and experiences into her heartfelt business, Nature & Nature. In this episode, Clare joins Ewelina to discuss how she’s walked all of these profound paths and how they’ve culminated in bringing her to the work she does today in the world. She opens up vulnerably around her motherhood journey and shares how parenting shifted her perspective on life, how it’s influenced the way she leads her business, and how she prioritizes raising her daughter while juggling entrepreneurship.
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