S3/Ep9 All Things Marketing Strategy for Small Businesses with Caroline Crawford
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When it comes to the world of marketing and getting your brand message out to the masses, it is easy to become overwhelmed (or flat out exhausted) from choosing (and knowing) which channels to use, strategy to consider, or approaches to take. And if you’re a small business owner with limited resources, time, and energy this marketing distress can *especially* feel like too much.
My dearest friend and fellow marketing & communications expert Caroline Crawford joins me on the show today to speak ALL things authentically aligned marketing. Caroline is a treasure trove of wisdom and sheds light on the strategies that she's seen actually move the needle and those that truly don't (!) after 13 years in the industry and navigating her own business journey. This episode is chalk FULL of wisdom nuggets friends! Whether you feel clueless around where to get started with marketing your business or services OR feel as though you've exhausted all promotional efforts and still haven't seen any results, this episode is for YOU dear biz owner!
Topics Discussed:
How to leverage strategy in your marketing
Why energy is critical to sharing your message
Why less is more when it comes to marketing
IG / LinkedIn / Youtube (etc): How to choose the most effective channels to support your business
A case for NOT having to be on social media (at all!)
How to set intentional marketing goals
When is the right time to invest in marketing support
Connect with Caroline
Website: cultiveightcommunications.com
Instagram: @cultiveightcomms
LinkedIn: @ccrawford22
The HomeComing Workshop
Doors for the next HomeComing Workshop open September 3rd! If you are called and curious to partake in an intimate and intensive 12-week journey to unearth your personal brand, join the waitlist here!
