Branding

You’ve built your brand, crafted your strategy, and now it’s time to share your purpose with the world—so what comes next? In this final episode of Season 3, we explore how to maintain an authentically aligned brand as you step into visibility. Tune in as we discuss brand consistency, staying true to your purpose, navigating the post-launch vulnerability, and protecting your energy as you grow.

Feeling overwhelmed by marketing? With countless platforms and strategies to choose from, small business owners often struggle to find the right approach. In this episode, I’m joined by marketing expert Caroline Crawford to discuss authentically aligned marketing—what actually works, what doesn’t, and how to market with clarity and intention. Tune in for actionable insights on strategy, energy, choosing the right platforms, and even why you don’t have to be on social media at all.

Today we’re diving into all things intentional brand visuals — what they are, how to craft them, and when is it appropriate to consider full-sending the whole beauty brand build-out (the shiny logo, the stunning website presence, the perfectly curated photoshoots, et al!)

PURPOSE — Many (if not all) of us have more than likely either gone searching, Googling, asking, reading or inquiring about what ours is in this life. And many have probably gotten overwhelmed or exhausted from “finding” it. What if the answer for our “search” was so much easier than we thought? In today’s episode, we are diving deep into all things “our reason for being".

Your brand isn’t just about visuals and messaging—it’s about your people. In this episode, we dive into the power of truly knowing your audience, why your ideal clients are often past versions of yourself, and how building deep connections can transform your brand and business. Plus, we’re sharing insights on referrals, competition, and standing out in your industry.

For all my multi-passionates out there: If you've ever struggled with feeling like you are too many things, have been unsure which title / label / part / piece of you to identify with, or have felt a deep uncertainty around how to integrate more of you into your personal brand or business, this one is for YOU friends. There IS a beautiful solution and it starts first with PERMISSION.

Transformational Coach & Brand Strategist Jaymie Gerena is BACK on the show this week to dive into all things crafting an authentically aligned personal brand. Jaymie shares her genius in personal development as she discusses what it takes to connect deeper with our selves and lead with love in our personal and business brands.

What truly matters to you—your career, family, passions, or something deeper? This episode explores the power of understanding your values, strengths, and story to build a more authentic and resilient personal brand. Tune in as we discuss how self-awareness shapes both personal and professional alignment.

In this episode, I share my personal journey with discovering “self help”, how it’s impacted my life and the need for this intimate inquiry when it comes to building a brand. Before we even consider what our logo looks like, what our services should be or how our sales funnel is structured, we have to come to truly KNOW ourselves.

We’re kicking off Episode 1 of the season with some vulnerable takeaways from my last 1.5 years in business — the big life lessons learned, the challenging growth transitions resisted (and eventually accepted) and the importance of getting personal with yourself, and your personal brand (respectively). There’s no shortage of hot takes and wisdom nuggets in this one friends, buckle up! 

You can’t build a personal brand without getting *personal* first. In this impromptu (yet deeply intentional) bonus episode of the pod, I dive in and share my heart-centered thoughts on what it takes to craft an authentically-aligned personal brand and why getting PERSONAL (connecting with your story and embracing all parts and pieces of you) matters.